About Us

Welcome to Afro Ashri – Where Tradition Meets Modern Hair Care

At Afro Ashri, we believe that your hair is your crown. Inspired by the ancient beauty secrets of Sudan and Chad, we’ve crafted a brand that celebrates the richness of African heritage and the diversity of natural hair textures. From coily to kinky and curly, our mission is to empower women around the world to embrace their natural hair with confidence.

Our story began with a personal journey. Battling scalp irritation and struggling to find effective hair care solutions, our founder turned to traditional African remedies. After countless hours of research and experimentation, she uncovered the incredible benefits of Chebé powder, Karkar oil, and Shea butter—natural ingredients renowned for their ability to promote strength, moisture, and growth. Combining these with modern needs, Afro Ashri was born.

The name Afro Ashri reflects our roots: “Afro” represents African identity, and “Ashri,” a Nubian word meaning "pretty," celebrates the beauty of every woman who wears her natural crown. Inspired by the rituals of hair oiling from childhood and the healing traditions of Sudanese and Chadian women, we’ve created products that blend ancient wisdom with modern science to meet today’s hair care needs.

Every jar of Afro Ashri Chebé Hair Butter and every drop of our Koché Hair Follicle Stimulator is crafted with love, care, and all-natural, vegan-friendly ingredients. Proudly made in the UK, we’re dedicated to helping you achieve the hair you’ve always dreamed of—stronger, longer, and healthier.